Thursday, February 12, 2015

The future unveiled....

Taking a look into the future of the media industry....
Over 300 years ago, a major staple in mainstream media was born in the form of newspapers. From global news to politics to the local baseball score to the comics, these dailies were a big part of the morning routines and sometimes evening routines for nearly three centuries. 

During the twentieth century, the constant development and improvement of radio and television in both technology and new programming had not only created new venues for information and entertainment but new corporations for major businesses. 

These traditional media outlets, radio, television and print products were the most common ways for obtaining and consuming information. With the internet becoming user friendly in the 1990s, the groundwork for the modern day media industry.

With the consistent development of new technology and the advancement of software, the ability to access information faster and do more with less is in crucial demand.

The key factor to staying relevant in the new media world is versatility. Radio, television and especially print must utilize digital elements to compliment their offerings. 

All three outlets, radio, TV, and print products all provide a unique user experience. From the local community access of the newspaper and the elegant glossy visuals of a magazine to the engaging and energizing "lean forward" content of a radio station to a world of episodic stories of television, all media outlets are great in their own way. 

Today's new media world powered by the internet allows us to access all of these great outlets from a compact device in the palm of our hands instantly. 

We've certainly come a long with technology and media especially over the past decade. We are now the producers. We all have the ability to create engaging content and display it globally in a matter of seconds through social media. All of the things we love, from entertainment to news to interactive content, are at our fingertips. 

The exciting thing is that we have only just recently entered the digital  world and the possibilities for constant improvement are endless. 

One can only imagine what's next.

Wednesday, February 11, 2015

Crackle: The Blueprint for the Future of TV

My thoughts on the direction of television and new media.... There have been several different discussions about where the television industry is headed in the next decade. Two of the major focal points of discussion have revolved around content distribution methods and how it will impact the advertising industry. I have seen reports calling for the end of the commercial and having the networks rely entirely on a subscription over-the-top model. While subscription model networks are unique and fantastic offering the viewer an incredible amount of content at a touch of a button, there are a few hurdles that OTT networks must climb before claiming victory against traditional broadcast television. The issue that arises with this concept is asking the consumer to purchase multiple subscriptions on top of their current cable or satellite package. Even you as the consumer decide to eliminate cable all together and stick to strict digital OTT networks, your monthly fees for a handful of networks would more than likely exceed a basic cable package that might contain over 50 channels. There are several pros and cons to both traditional cable models and digital OTT subscription models. Enter Crackle. A digital OTT network model that I call the best of both worlds. Crackle contains tons of great content with no monthly subscription fee or any aggravating logins and passwords to remember. Crackle's revenue source is powered by interactive commercials. Utilizing a model like this breathes new life into a commercial and actually enhances its effectiveness with the ability to click on the ad (depending on what device you are using) and directly go to a site to purchase the product. If the product draws enough interest, the consumer can literally click to be transferred to the product's ecommerce outlet, read more information and order the product within a few minutes. This new distribution method of advertising creates a new avenue to generate not only product awareness but sales while eliminating several layers of asking the consumer to either drive to a store or search for the product on a website. While browsing Crackle's catalog of content and cruising through a couple of Seinfeld episodes, I took notice to some of the advertising that appeared during the breaks in the shows. One was for a new Samsung smartphone with the commercial linking directly to Best Buy's website with an opportunity to purchase a product. Another commercial was promoting Las Vegas travel with a link directly to a website to book a hotel and airline package. This model of distribution is engaging, easy and effective and it is available not only on your television, but on your smartphone, tablet, or computer on-demand at the viewers convenience. Sony has indeed hit a home run with their digital model. It will be interesting to see how it develops and who will be next to follow the groundwork that has been built.

Tuesday, February 10, 2015

A Fresh Philly Start in 2015

Below is a post that I wrote last month about my beloved Philly teams.... As the unforgiving year of 2014 ends for Philadelphia sports, a clean slate begins for our four favorite teams. While 2015 will probably not look much better, there is hope for some movement toward a positive direction. It is simply going to be a rebuilding year for at least three of the teams and hopefully our fanbase will have something to look forward to towards the third and fourth quarters of this upcoming year. The Phillies have finally begun to dismantle their roster. While the light is by no means in sight, this will give some younger players the opportunity to play and get some of those horrendous contracts off their books. The Sixers might be on pace for one of their worst seasons in history but in light of their laughing stock of a team, it is giving an opportunity for MCW and Nerlens Noel to gel and build chemistry. When Halloween rolls around, hopefully we can expect a healthy Joel Ebiid to join the lineup a long with another high draft pick. The Flyers hopefully can also add an important piece or two in the off season to hopefully propel them from a middle of the road team back to a contender. That leaves us with our beloved Eagles who left us heartbroken after this past season's 10-6 record without a playoff berth. After coming off of a big turnaround last year and falling apart late this season many fans are without any hope for the future after a renewed uncertainty at the Quarterback position. Playing the part of Mr. Optimistic, I see some good things on the future. The Eagles will rebound next year. By fixing some holes in the secondary and getting the offensive line back to full strength, I am confident Nick Foles will have more time to make better decisions with the football. Number 9 is still very young and has a very good mindset of moving forward without looking back. I am confident Chip Kelly will be able to regather his squad after this roller coaster of a season and make some big steps forward in 2015. Let us not forget that the Birds were 9-3 at one point. Discipline and development will be a key factor for all four teams in South Philly. Cheers to building the future. Happy New Year!

Saturday, February 7, 2015

Empire - A New Television Revolution

Here is a review I wrote about one of my favorite new series, Empire....

The beat of the music. The bright lights. The glamour of fortune and fame.
All of these elements blended into one emotional fused drama is exactly the formula that FOX has perfected with the new hit series, Empire. From the opening scene in the debut pilot, the show powers through the screen to grasp the attention of the audience.
A major part of the blueprint for capturing an audience and connecting with them through a show is creating the ability to care about the characters and Terrence Howard captures the audience like none other with a gripping performance and makes you care. From the opening minutes, we are taken into the world of Empire Entertainment and while from the outside, everything looks like the high life, we get a glimpse of the underworld featuring Lucius Lyon and his dysfunctional family issues fueled by the return of his former lover and wife, Cookie, from prison. This show is something special. It features a nice mix of veteran cast members a long with some fresh new, very talented faces. The show is edgy and unpredictable.
This show hits on all cylinders with the music, the look and feel, and the chemistry between the cast all bound together in a wildly entertaining sixty minute window of nonstop action, drama, sex, and luxury. While some say that appointment television is fading, this is one show that you cannot wait to watch on Wednesday nights. If you have not had the chance to watch an episode yet, sit back and enjoy the ride. Empire is a five star winner.